Starbucks, KEXP and Friends of the Waterfront Seattle hosted SeaChanger, a family friendly concert benefiting Mary’s Place and Wellspring, two non-profit organizations focused on providing services to people experiencing homelessness. We were tasked with naming the event and developing creative to drive ticket sales and raised awareness to the ongoing issues around unsheltered families in Seattle.
SeaChanger
A celebration of the good that comes from community coming together.
A layered, lighthearted scene depicts unique dwellings along the waterfront, with nods to music and coffee.
Deliverables include: show name, posters, a billboard on Seattle’s historic Paramount Theater, a mural in Seattle’s historic Pioneer Square, takeaway cards, digital assets, on-site banners and wayfinding.
Art direction Brenden Mendoza