SeaChanger

Starbucks, KEXP and Friends of the Waterfront Seattle hosted SeaChanger, a family friendly concert benefiting Mary’s Place and Wellspring, two non-profit organizations focused on providing services to people experiencing homelessness.

We were tasked with naming the show and developing creative that drove ticket sales and raised awareness to the ongoing issues around unsheltered families in our hometown. The concept, A Home for Everyone, was rooted in community and family. A layered, lighthearted scene depicts unique dwellings along the waterfront, with nods to music and coffee. The SeaChanger campaign included posters, a billboard on Seattle’s historic Paramount Theater, a mural in Seattle’s historic Pioneer Square, takeaway cards, digital assets, on-site banners and wayfinding.