Kindle Scribe Colorsoft
Positioning Kindle Scribe Colorsoft as a tool that inspires productivity with elegance, the creative campaign balanced a polished, office-ready tone with a sense of creativity and flow state. Kindle Scribe Colorsoft was introduced through a collection of videos, lifestyle photography, and CGI that emphasized both its professional utility and creative potential. The multi-channel campaign leaned into the benefits of reading and writing on the device while celebrating its symmetrical, sleek design.
Polished, modern, and creatively inspiring.
Presented as a sleek solution for work and creativity, the newest Kindle Scribe balanced elegance, utility, and inspiration. Upgrades made it the thinnest, lightest, and fastest device yet! The creative campaign leaned into a light color palette and floating visuals, extending across visuals and language to highlight both the refined design and the experience of effortless productivity. Consistent with the Kindle Scribe Colorsoft campaign yet distinct in execution, the work elevated Kindle Scribe as a compelling device for professionals.
Creative Direction Courtney Stewart, Darryl Mascarenhas
Art direction Raelene Goodson
Copywriting Paul Bartow
Production Dorian Douglass, Sean Tanner
Brand Strategy Channing Jones
Photography Alpha Smoot
CGI LVLY
Design Eunice Kim