Working closely with Hora Del Café, a Starbucks employee network, the Latinx Heritage Month campaign celebrated community impact, and connectedness beyond stereotypes. The theme “Estamos Aquí” (We Are Here) was woven into written and visual storytelling.
The creative approach was lively and celebratory, with a compilation of illustrations showing activities, food and feelings that unite the Latinx community. Illustrations were leveraged across Starbucks Stories website, social channels and the featured imagery on the shirts, masks and digital backgrounds sent to members of Hora Del Café in Starbucks stores across the U.S.
A social campaign, including an instagram story, lead viewers to a detailed story on stories.starbucks.com
Digital backgrounds allowed member of Hora de Cafe celebrate the month at home.
Illustrations in collaboration with Henry Jarman
Photography Connor Surdi
Story Michael Ko