Ops Excellence Field Guide

The Starbucks Reserve® and Princi concepts (Siren Retail) are highly immersive expressions of the Starbucks Brand. Siren Retail places emphasis on delivering a sophisticated cafe, retail and lifestyle experience to both employees and customers. The Ops Excellence Field Guide outlines brand philosophies, how employee of all roles work together, the role each employee plays in bringing the experience to life and the systems and tools uses across the ecosystem.

A minimal and organized visual system that distills complex, interconnected information. The color system is tied to roles and integrated throughout the document, making it easy for the user to identify pertinent information. Photography places emphasis on connection between employees, their craft and the rich details of coffee, food and store design.

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