The creative treatment on Kindle Paperwhite Kids, an extension of the Kindle Colorsoft launch concept, emphasizes the idea that stories come to life when reading Kindle.
Visuals and language are playful and lighthearted showing kids completely absorbed in their reading.
Young boy taps through pages in a showcase of the fastest, most responsive Kindle Paperwhite Kids
Creative Direction Rosie Heffernan, Darryl Mascarenhas
Art direction Raelene Goodson
Copywriting and concept development Margaret Ann Boeker
Production Dorian Douglass, Tana Bertino
Photography Tonje Thilesen
CGI Psyop
Design Youmin Park, Mauricio Martinez, Nick Weber-Roughton