Tasked with the introduction of Amazon’s first-ever sound bar, we developed a creative campaign that celebrated the compact design, easy set up, and seamless integration of Fire TV Soundbar into a broader family of Fire TV products.
Bold sound. Easy setup. Compact design.
Conversational language, approachable and minimal styling, and feature-focused design treatments brought to life the idea that an affordable soundbar could complete the home entertainment experience.
Amazon Fire TV Soundbar feature video showcasing range of sound.
Photography, CGI, and design treatments enriched product pages and off-site, traffic driving placements. The subtle incorporation of the brand's color palette into the home styling added a cohesive touch to the overall campaign.
