The introduction of Amazon's first color Kindle highlights the delightful and immersive experience enabled by Kindle Colorsoft. Creative encourages readers to rediscover their passion for reading and lose themselves in a book.
Key images showcase talent in imaginative, dreamy sets blending practical lifestyle elements with CGI. Fully-realistic scenes use styling and wardrobe to infuse everyday moments with whimsy.
Surreal. Breezy.
Features in the latest Kindle Paperwhite–from the faster performance, longer battery life, and auto-adjusting front light–are beautifully showcased through assets that embrace a softer and lighter creative approach.
A reader scrolls her library and taps through the pages of a book in a showcase of the speed and improved performance of Kindle Paperwhite.
Creative Direction Rosie Heffernan, Darryl Mascarenhas
Art direction Raelene Goodson
Copywriting and concept development Margaret Ann Boeker
Production Dorian Douglass, Tana Bertino
Photography Tonje Thilesen
CGI Psyop
Design Youmin Park, Mauricio Martinez, Nick Weber-Roughton