Education
California State University, Long Beach
Bachelor of Fine Arts (B.F.A.) in Graphic Design
Professional Skills
Art Direction
Visual Communication
Graphic Design
Illustration
Branding
Communications Strategy
Internal Communications
Corporate Communications
Public Speaking
Project and program management
Coaching
Collaboration
Software Skills
Adobe Photoshop
Adobe InDesign
Adobe Illustrator
Adobe After Effects
Figma
Procreate
Microsoft Suite
Languages
English
Español
Work Experience
Art direction and visual design, Amazon Devices Brand Studio | Current
Art direction and visual design for Amazon Devices Brand Studio. Developed on and off site marketing materials for Echo, Fire TV, Fire tablets, Kindle Scribe and emerging devices like Astro and Halo View. Responsible for the creation of product pages: from initial concept proposals, art direction, vendor management, design and build of product pages to project management. Successfully leveraged data and insights to deliver quality, bar-raising marketing materials. Delivered cohesive creative assets that adhered Amazon parent brand, while highlighting the unique attributes of sub-brands. Highly collaborate working style involving go-to-market leads, online experience teams and public affairs.
Designer, Starbucks Stories | 2019-2021
Design, art direction, branding, illustration and visual communications for Starbucks Stories, a team within Starbucks Global Public Affairs specializing in storytelling and communications for Starbucks customers and employees. Responsible for developing assets to support coffee, social impact, diversity and inclusion, equity, sustainability and community impact campaigns. Deliverables included print, digital and social assets.
Siren Retail Design and Communication Specialist | 2017–2019
Design and communications for Starbucks Reserve Roastery & Princi (“Siren Retail”) materials. Developed a visual system for Ops Excellence tools with consideration to audience, messaging, brand voice, functionality and cohesiveness across sub-brands. Managed updates, organization, and distribution of both print and digital placements. Lead internal communications while adapting to the unique demands of business cycles (timing, volume and version control) from conceptualization, launch, continuous improvement and through to sustainment.
Starbucks Research and Development Specialist, Handcrafted Lab | 2016
Supported the creation of seasonal beverages for Starbucks, North America. Developed beverages within existing constructs and operational standards while being creative, prepared and presentation beverage concepts to leadership, and worked in cross-functional lab environment. Claim to fame is the Iced Cinnamon Almondmilk Macchiato, an hortacha-inspired drink, which launched in stores across the United States and Canada in Summer of 2017!
Graphic Designer and Media Coordinator CSULB Associated Students Inc. | 2011–2014
Created printed and digital marketing materials for student programs and various campus departments. Managed scheduling and communication between clients, lead video production team and interns, and ensured the completion of 3–4 weekly video segments. Deliverables included new brand packages, posters, fliers, web assets, and video promotions.
Freelance Designer, Web Image Assistant, and Data Entry for Cheeptrims | 2007–2015
Photographed, edited, and managed a library of over 5,000 products for online retailer Cheeptrims. Designed both print and digital marketing materials.
Project Lead for CSULB Brand Workshop | 2010–2011
Contributed design, concepting, and project management skills to Brand Workshop, a student lead design studio at CSULB. Deliverables included brand identity, naming, packaging design, web design, and digital assets.