Education
California State University, Long Beach
Bachelor of Fine Arts (B.F.A.) in Graphic Design
Professional Skills
Art Direction
Brand Storytelling & Visual Systems
Graphic Design
Illustration
Creative Project Management
Internal & External Communications
Communications Strategy
Campaign Development & Execution
Creative Process Improvement
Public Speaking
Team Leadership & Mentorship
Cross-Functional Collaboration
Software Skills
Adobe Creative Suite
Figma
Microsoft Suite
Google Workspace
Smartsheet
Resource Management
Languages
English
Español (conver
Work Experience
Senior Art Director, Amazon Devices Brand Studio | 2023–2026
Led the visual design and art direction for Amazon Devices Brand Studio. Developed marketing materials rich in storytelling for marquee launches including the first ever Kindle Colorsoft, Echo, Fire TV, Fire tablets, and emerging devices. Led creative development for product launch campaigns from initial concept to final execution. Partnered with multidisciplinary teams to manage resourcing, complex review cycles, and project timelines.
Managed and mentored a team of visual and production designers, ensuring design excellence at all levels. Successfully leveraged data and insights to deliver creative work steeped in both brand vision and strategic thinking.
Drove alignment for aspirational campaigns at the executive leadership level through articulate communication, strategic debate, and the rapid implementation of feedback. Fostered a highly collaborative, thoughtful, and balanced working environment alongside product marketing leads, online experience teams, and public affairs.
Senior Visual Designer, Amazon Devices Brand Studio | 2021–2023
Led cohesive visual execution across a broad, high-volume scope, encompassing all Amazon Devices product pages for new product launches, seasonal campaigns, and evergreen testing initiatives. Applied expert design judgment, collaborated with creative and GTM leads to produce bar-raising on and off site assets. Successfully translated unique product attributes into elevated designs that wove sub-brand style guides with the parent identity.
Designer, Starbucks Stories (Global Public Affairs) | 2019–2021
Design, branding, illustration and visual communications for Starbucks Stories. Applied foundational graphic design and visual communications expertise to translate Starbucks’ brand voice into cohesive campaigns across digital, print, and OOH platforms. Independently managed end-to-end execution and art direction for social impact initiatives, creating all original illustrations and web assets. Partnered with the Creative Director to pitch design strategies to senior stakeholders.
Design & Communication Manager, Starbucks | 2017–2019
Design and communications for Starbucks Reserve Roastery & Princi materials. Developed a visual system for Ops Excellence tools with consideration to audience, messaging, brand voice, functionality and cohesiveness across sub-brands. Managed updates, organization, and distribution of both print and digital placements. Managed internal communications projects from concept through sustainment, optimizing processes and adapting to shifting business cycles, to ensure clarity, consistency, and stakeholder confidence across varied audiences.
Freelance Designer, Web Image Assistant, and Data Entry for Cheeptrims | 2007–2015
Photographed, edited, and managed a library of over 5,000 products for online retailer Cheeptrims. Designed both print and digital marketing materials.